Client: Designer Plumbing Outlet
Website: www.designerplumbingoutlet.com
Business: Online Plumbing Products Retailer offering kitchen and bathroom fixtures, fittings and accessories

Client Background

Designer Plumbing Outlet (DPO), founded in 2003 and headquartered in Jupiter, Florida, is a virtual store providing factory first, brand name sinks, faucets and accessories. Being owned and operated by an expert plumber, Designer Plumbing Outlet understands the complications and concerns of home owners who are building or remodeling a home and offers the consumers expert assistance in purchasing plumbing supplies. DPO boasts of an excellent rating and is a trusted store on Nextag, Yahoo, and Shopping.com.

Client Requirements

Our client, Designer Plumbing Outlet was looking for product entry services for their online Yahoo Store. They needed approximately 50,000 SKUs to be entered on to a CSV sheet in the proper columns. The client requested us to extract descriptions, features, pictures and other information from manufacturers’/ suppliers’ website or other retail sites.

To create a favorable interest and perfect shopping experience for their customers, the client also wanted us to edit and enhance the product images and create unique content for product description based on manufacturer specifications and writing reviews / comments on product rating websites.

Our Solution

SunTec India helped the client, Designer Plumbing Outlet with complete Yahoo product management solutions. We deployed a team of 10 Yahoo Data Entry experts for uploading the product data in batches using .csv file format, and the project in its initial phase lasted for close to 8 months. Our services included adding products and images to the clients Yahoo catalog, setting up payment methods, tax rates and shipping details, etc., apart from editing and uploading images and writing SEO oriented product descriptions.

Our Yahoo Product Entry primarily entailed:

• Yahoo Product Data Entry by keying in all the vital information like Product Title, detailed description, Product Images, price, sales price, ship weight, specials, SKU, Quantity, caption, Abstract, Product URL, etc.
• Assigned Yahoo Product Categories
• Product Image Editing, Enhancement and Uploading including cutting-out images to remove all background elements, cropping, retouching, masking, resizing and converting the low-resolution and average quality images into high resolution images
• Product Description Writing
• Writing short reviews and comments on comparison shopping engines like BizRate, PriceGrabber, ResellerRatings, etc.
• Search Engine Optimization (SEO) Services by creating key word rich product category listings and product descriptions, SEO-oriented URLs, and Meta information like title, keywords, description, etc.
• Employing Yahoo Up-Sell and Yahoo Cross-Sell Features
• Incorporated Product Promotion features like Discount pricing, Volume pricing, Incremental feature pricing, etc.

Result

Using our Yahoo Product Upload Services for inputting approximately 50,000 SKUs on to a CSV sheet along with product image enhancement and uploading and SEO oriented Yahoo Product Description Writing, SunTec India helped the client improve its efficiencies in Yahoo Catalog Management.

Benefits

Outsourcing of Yahoo Product Entry resulted in tangible benefits to our client ‘Designer Plumbing Outlet’.

• There has been a substantial increase in the accuracy and quality of Yahoo Product Entry improving their sales conversions.
• The cycle time in uploading the products reduced from 3 to 1 day improving the time to market.
• Quick and efficient product upload by SunTec India helped the client reduce costs, enhance the process quality and productivity, as well as provided them with a trusted partner for continued Yahoo Data Entry Services.