eCommerce Marketing Services

Site Optimization

We support your customers easily discover your eCommerce store through search engines like Google, Yahoo, MSN and Bing.

• We assist you in creating highly indexable search-engine pages through meticulous keyword research, customizable title, meta tags, and image-alt tags on each page.
• We optimize the URLs through relevant and descriptive keywords and weed out any unrecognizable special characters. In product page URLs, we ensure using product names to help both the search engines as well as your online visitors easily decipher the contents of the page.
• We optimize the Code and check the validity of HTML codes
• We review your site architecture to produce better links, anchor text and compelling page content

Shopping Cart Optimization

We have expertise in optimizing all the major eCommerce Shopping Carts, viz., Magento, osCommerce, Prestashop, Zen-cart, NetSuite, Volusion, etc.

• Optimizing the category pages, product pages and the purchase process
• Payment method optimization
• Prominently exhibiting any sales offers, schemes or discounts, guarantees, and security policies, etc.
• Feeding in regular updates in Product Category, Stock / availability, prices, specific attributes, customer reviews, shipping information returns policies and multiple image links to zoom in for unblemished close-ups of product images, to maintain the relevancy and freshness of data
• Reviewing your check-out process

Product Page Optimization

To increase the conversion rate of your eCommerce store, a well optimized product pages is central.

• Keyword-centric unique product description writing for organic search engine optimization
• Product review writing, including concise overview review, comprehensive review, feature list review, stand-alone product review, Comparison reviews, and opinion columns, etc.
• Product Image optimization
• Link building to category pages and product pages
• Creating compelling Cross- and Up- Sell Campaigns

Shopping Feed Optimization and Management

We create customized product feeds of your items and submit it to the most popular shopping comparison sites and merchant marketplaces so that your items appear prominently in these comparison sites every time a prospective buyer looks for same/similar product offerings as yours. We also update the data feed to your product catalog.

To optimize your Product feeds, we map the Site URL Structure and Coding, Scrutinize the internal Navigation System, Review the Text Links, Meta Title, Meta Tag Description while uploading the Key Data Fields in these comparison shopping sites and merchant marketplaces. Some of the Shopping feeds we specialize in are:

• Google base Product Feed Optimization (Froogle): Skilled at both Text Spreadsheet / Tab Delimited or XML file formats for creating your Google Product Listings, we support you in listing your product attributes, both required and recommended in Google Product Search strictly in sync with Google’s Feed instructions to successfully pass validation.
• Yahoo Shopping: We ensure quality and accuracy of your product Data Feed at Yahoo Shopping entering Product details, categories, description, product images, SEO features, etc. to keep your yahoo store informative and happening.
• Amazon: Our highly experienced and trained Amazon Product Managers and Amazon Data Entry specialists create effective and precise product detail pages to ensure that our customers get efficient and effective results for their Amazon Product Management solution.
• eBay: We offer both Simple eBay listings as well as Customized eBay Listings as per your business requirements including adding subtitles, enriched description using HTML code, making use of gallery features and large-sized thumbnail picture, auction template or theme design by means of ebay’s Listing Designer, enhancing the listings, etc.
• MSN Shopping
• Shopping.com
• Bizrates.com
• PriceGrabber
• NexTag

Conversion Optimization

• Metrics analysis of your eCommerce website
• Website usability and navigability analysis
• Analysis and optimization of homepage, category and product pages
• Landing page optimization
• Sales funnel optimization
• Analysis and optimization of calls-to-action and checkout process

Multilingual SEO

We help your eCommerce Store gain recognition and popularity with even non-English speaking prospects, viz., French, German, Dutch, Italian, Danish, etc. Besides employing all our usual SEO techniques, we follow:

• Linguistic Keyword Research
• Country specific competition analysis
• On Page optimization
• Multilingual catalog processing with SEO orientation
• Language / region specific Link building

Pay-Per-Click Marketing

• To drive immediate results and channel targeted traffic directly to your landing pages, we offer customized and optimized solutions for PPC marketing.
• We deliver complete spectrum of PPC management services including charting out your PPC campaign, deciding on the keywords, producing persuasive advertisements, economizing the cost-per-acquisition, optimizing the landing page, and consistently monitoring and making requisite amendments to increase your PPC traffic and click through rate (CTR).

Social Media Marketing

We promote your eCommerce Store through online Communities and build strong networks on social media sites like blogs, Facebook, Twitter, LinkedIn, YouTube, Flickr, Digg, Delicious, etc. with your customers and foster open communication and participation, boosting your online traffic.

Website Analytics and Reporting

• Implementation and set up of Website analytics services to effectively analyze and track the performance of your website and online advertising campaigns.
• We integrate Google Analytics with AdWords and AdSense to enable you with complete campaign tracking capabilities, eCcommerce reporting, and advanced Segmentation and analysis of your website traffic.
• Apprising you with online visitor trends, we help you tailor your promotion and conversion programs more competently in this light.

Learn more about the skills, competencies and hands-on-experience of our team of eCommerce marketing solutions and data feed optimization experts. Click here or email us at info@suntecindia.net today to get benefited from our customized eCommerce Marketing Services.