Client: Designer Plumbing Outlet
Business: Online Plumbing Products Retailer offering kitchen and bathroom fixtures, fittings and accessories
The client, Designer Plumbing Outlet, has been around for eleven years. Based in Jupiter, Florida it deals in finely crafted sinks, faucets and other bathroom accessories. Shoppers visit the client’s eStore not just because of the quality of its offerings, but also because the site provides them expert guidance in selecting the right bathroom accessories and plumbing supplies. DPO has always enjoyed high ratings and is a popular store on Yahoo, Shopping.com and Nextag.
The client was searching for a service provider who could perform product data entry upon their online Yahoo Store. The client wanted us to capture and enter vast quantities of product data from manufacturers’ and retailors’ websites. It included product features, images and product descriptions. Besides, there were also 50,000 SKUs to be entered in the designated fields of a .CSV sheet. While performing product data entry, the client also expected us to edit his product images and modify his product descriptions to ensure that they are one hundred per cent unique.
The project was assigned to a team of ten Yahoo product data entry specialists. Besides entering the SKUs and other product data, we edited and improved the product images and wrote unique, SEO friendly product descriptions. Alongside, we also set up payment methods, shipping details and tax rates. The initial phase of the project lasted for about eight months.
There was a marked improvement in the accuracy and integrity of client’s product data. Our professionals entered all the product data, including the 50,000 SKUs, with one hundred per cent accuracy. Because of our efficiency, there was a reduction in the cycle time required to upload the products. It reduced from three days to just one day. This, in turn, improved the time needed to market them. Overall, there was a substantial improvement in the client’s business process quality.
The client’s online store’s conversion rates noticeably improved as its product data was now more accurate. Besides, the work we did on the eStore’s product taxonomy made it easier for shoppers to locate a particular product on it. There was also a vital reduction in the cycle time required to upload the products. It reduced from three days to just one day. The client’s process quality and productivity improved, allowing him to made cost savings.
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I much appreciate their support over all these years, especially for freeing me to focus on my core business.
Leading Home Appliances Co., UK
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